No change in traffic structure, big change in revenue
Before Outfindo, Ramala’s revenue came mainly from two types of customers: decisive shoppers, who went straight for the products they knew they wanted, and lucky browsers, who somehow managed to find something despite a lack of clear guidance. What’s more, thanks to ineffective filters, a significant segment of potential customers was leaving the e-shop without making a purchase.
Enter the Outfindo Product Guide! Outfindo helped convert this previously untapped customer segment by offering effective and user-friendly guidance, leading to an impressive 55% increase in Ramala’s revenue.