Back in the day, if you needed to know more about a specific product, you just visited your local shop. The knowledgeable staff with a wealth of experience would guide you through your choices, and you’d leave satisfied with exactly what you wanted. Things are a bit different now, and shopping for stuff online is a bit more complicated...
Meet Fred. He’s wanted to buy a bike for some time now. He can do it offline, where he’ll either be helped by an experienced shop clerk or get a recommendation from a friend. Or he can go online and brave a jungle of filters, confusing specifications, tons of brands and bike types… What a mess! Everyone we know hates it. But there’s a solution: guided selling.
An interactive set of intuitive questions asks a customer about their needs. Those needs are translated into product parameters. Those parameters show the customer what they want. In short: You do the heavy lifting for them. Don’t make your customers do extra homework, and don’t ask them what they don’t know how to answer. Make it easy.
of customers start their discovery online
of customers need help with product selection due to high product complexity
of customers prefer to discuss their choice with an expert
Consider the typical product filters offered by e-shops. They might seem helpful at first glance, but they assume the shopper knows exactly what they’re looking for. Navigating through a labyrinth of technical specifications requires expertise that most customers don’t have. This results in a confusing and often useless experience.
Sure, you could write articles about your products for your customers. But why would you? They’re repetitive, everyone does it, and the UX is painfully outdated. Plus, your visitors aren’t looking at your products; they’re reading! They’ll then have to remember what they read, go back to your products, decipher complicated filters, and try not to rage quit the whole process.
We’ve all met chatbots in our online shopping odysseys. They’re not bad! They’re engaging, they grab your attention, and really good ones can feel conversational and personal. Unfortunately, they’re totally removed from your product catalog, and customers are burdened with typing out their specific needs. What’s more, they don’t serve customers who need time to think over their choices.
Share of people who saw the guide and who used it (answered at least one question)
Share of people who used the guide and then purchased one of the recommended products
Average increase of revenue in the category where the guide is running
Thats it. Guided selling means happy customers & more conversions for you. As an e-commerce professional, you’ve mastered the art of driving traffic to your site. But what happens after the click, between browsing and buying? This critical gap is where many e-commerce strategies fall short. Missing piece? Guided selling. More conversions made. Same traffic, bigger profits.
Discover how Harfa Sport increased ski category revenue by 27% with Outfindo's intuitive Product Guide. Learn how simplifying ski selection enhances customer satisfaction and boosts conversion rates, transforming browsers into buyers.
Discover how inSPORTline boosted its e-bike conversion rates by 40% with Outfindo's Product Guide. Learn how simplifying the selection process can transform web traffic into sales and enhance customer satisfaction.
Ski a Bike Centrum Radotín is a partner with 7600 SKU-s situated in the Czech Republic. They have one Brick-and-Mortar store and a large e-shop hosting a versatile lineup of 17 reputable brands with a generously stocked inventory. They faced an issue where they went through a seasonal decline in recent months.
Ramala, a thriving retailer from the Czech Republic, is a partner with 5,600 SKUs in seven brick-and-mortar stores across the country, offering an impressive collection of 25 distinct bike and e-bike brands across their expansive inventory. Only one problem: They forgot about their e-shop.
Yes, building a guide takes a LOT of work. But that’s why we did it for you! You can have a super-optimized and stunning Product Guide up and running in a day! (Honestly, probably less.) We’ll gather the data, you can evaluate it, and the ROI will speak for itself! No risks—just profits. Are you ready?
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