Guided selling is the new black, but which tool is the best match for your business? Let’s break down the top 7 solutions for 2025 and see how you and your customers might benefit from them.
Days when online stores compete purely on the prices, number of SKUs, or flashy design are gone. In today's e-commerce, customers are overwhelmed by an endless sea of choices, looking for guidance to help them make the right decision.A seamless shopping experience – where customers are effortlessly guided to the perfect product – can significantly increase conversion rates, average order value and reduce returns and abandoned carts. Ironically, you can run into a paradox of choice while choosing the best-guided selling software for your business, too.This guide will help you find the best solution for your business. Whether in B2B or B2C, the right tool can transform how you engage with customers and improve your sales.
We're all familiar with tools like search bars, chatbots, or filters that aim to help customers choose products. These product-centric solutions only assist customers who already know what they're looking for. Guided selling requires a deeper approach. By understanding customer behavior and needs, guided selling tools connect customers with the right product features without needing expertise.
To create an effective guided selling experience in-house, you'd need a team that combines psychologists, marketers, sales professionals, and customer support, essentially conducting an in-depth customer behavior analysis with top-notch UX design to develop a tailored solution.This is where ready-made guided selling solutions come in. Platforms like Outfindo do all the heavy lifting, allowing you to focus on your daily business while providing a seamless, customer-centric shopping experience based on extensive customer behavior analysis.Let's dive deeper into leading guided selling tools so you can pick the best match for your business.
Best fit for: Businesses of all sizes looking for a ready-made, fully integrated guided selling solution based on customer behavior analysis. Ideal for those who need seamless implementation without dedicating significant resources to development.
Pricing: Starting at €99/month
Free trial: Yes
Overview: Outfindo is designed for businesses that want a plug-and-play guided selling solution with minimal setup effort. With two proprietary AI agents, Beacon and Diver, Outfindo leverages customer insights to create a dynamic and personalized guidance flow, ensuring customers are matched with the right products based on their needs and desires. The platform manages everything from product data sourcing, cleaning, and enhancement to pairing product attributes with customer queries, making it a complete, end-to-end solution.
Best fit for: Enterprise businesses seeking a customizable guided selling solution and willing to invest in a tailored experience with the resources to build and maintain the system.
Pricing: No public pricing; quotes seem to start at €1,000 per month with variable costs.
Free trial: No
Overview: Zoovu is designed primarily for large enterprises that need a highly customizable guided selling experience. The platform allows businesses to build their own flow and manage their product data, offering flexibility in tailoring the solution to specific needs. Zoovu's AI can be trained using sample product groups, and over time, it learns to classify and enrich product data based on these examples, making it more scalable. This makes it best suited for businesses with the budget and capacity to handle complex configurations.While Zoovu's flexibility and customization options are appealing, businesses' reliance on creating and maintaining the solution may be overwhelming for those lacking the necessary expertise or resources. If you have a clear vision for your guided selling experience and a dedicated team to set it up, Zoovu could be a great fit, but be prepared for a high upfront cost and the ongoing need for management and optimization.
Best fit for: Businesses that prefer a DIY approach or are looking for pre-made guidance templates for certain verticals to build their own guided selling experience.
Pricing: No public pricing; quotes seem to start at around €550 per month.
Free trial: No
Overview: Neocom offers a guided selling solution that provides pre-made templates for certain verticals, helping businesses set up their own personalized experience. While this can be a great starting point, businesses are still responsible for managing their product data (cleaning, standardizing, and matching it with questions to make the guide effective). The flexibility of this DIY approach can be appealing for companies with the capacity to dedicate time and resources to setting everything up, but it may not be ideal for those looking for an easy, ready-made solution.If your business has the budget and resources to manage data and customization, Neocom could be a good fit. If you’re looking for a solution that’s quick to implement and includes data management, you might want to consider fully integrated, ready-made platforms.
*Last updated: March 2025
Best fit for: Businesses that want to experiment with AI and have the resources to train and customize their own guided selling tool.
Pricing: No public pricing; costs vary based on the features and setup
Free trial: No
Overview: Excentos offers an intuitive, DIY tool that allows businesses to build their own product advisor, either using a few pre-made templates and themes or by creating something entirely custom. The platform also includes AI capabilities, but to fully leverage this, businesses must create attributes, label sample products, and train the AI model to automate data management and product recommendations. This process requires substantial time, expertise, and resources, making it best suited for companies that want to develop their guided selling system hands-on.
https://www.excentos.com/en/product-finder*Excentos doesn't have profiles on G2 and Capterra as of April 2025.
Best fit for: Businesses looking for a chatbot-style solution that can answer a wide range of customer queries, from product specifications to customer service questions.
Pricing: No public pricing; limited information on cost structure.
Free trial: No
Overview: Frontnow offers a chatbot-style solution that can address a variety of customer queries, from product details to customer service inquiries. While it excels in providing flexibility and conversational engagement, it comes with some limitations. Customers need to know exactly what to ask, which can cause confusion, and the system doesn't provide full transparency, leaving customers unaware of why a product is the best choice. Additionally, it doesn't display a range of products or integrate with product list pages, and while it can answer a wide array of questions, the guidance may not always be focused or highly relevant.
https://www.frontnow.com/*Frontnow doesn't have any review on Capterra as of April 2025.
Best fit for: Businesses that want an intuitive, DIY tool to create their own guided selling experience with a smooth design and flexible customization.
Pricing: No public pricing, making it difficult to predict costs.
Free trial: No
Overview: Crobox offers an intuitive interface that allows businesses to create their own guidance flow and manage product data. While it provides flexibility and a smooth design, businesses are still responsible for managing data sources and creating detailed filtering and ranking rules, which requires significant manual work. The lack of a free trial and the DIY approach makes it difficult to estimate whether the solution will work for your specific needs. You can invest time and resources into creating a seamless experience that benefits both customers and businesses, but there’s a risk that it may not fully align with your expectations or objectives once implemented.
https://www.crobox.com/product-finder*Crobox doesn't have any review on Capterra as of April 2025.
Best fit for: Businesses looking for a straightforward tool to create their own product advisor without the need for advanced features or AI.
Pricing: Starting at €49.99/month, based on interactions, guides, SKUs, and features.
Free trial: Yes
Overview: Qonfi offers an easy-to-use DIY tool for businesses to craft their own product advisors. The platform provides a free trial, allowing businesses to test the solution, experiment with the environment, and see if they can create a seamless guidance flow in-house. However, businesses still need to invest time in setting everything up. Without expertise in customer behavior, the guidance flow can end up being too shallow and product-centric, similar to traditional filters. This makes it a good fit for smaller businesses or those without complex needs, but it may not be ideal for businesses looking for advanced features or a fully personalized best-in-class experience.
https://getqonfi.com/add-guided-selling-to-your-website*Qonfi doesn't have profile on G2 as of April 2025.
By now, you've probably noticed the main difference comes down to whether you want a ready-made solution like Outfindo or if you're willing to invest time and resources into a more customizable option like Zoovu or Neocom. The best guided selling software should make the experience smooth and intuitive for your customers – connecting them with the right products quickly and easily, without needing to be an expert or spending too much time building the system.Outfindo offers just that. It's a plug-and-play solution powered by AI that takes care of both the guidance flow and data management. All you need to do is upload your product feed and customize the look, and Outfindo's AI agents will handle the rest. You can even test it with a free trial to see how it works for your business. Ultimately, the choice depends on how much customization you need and how much time and resources you're ready to invest. The right solution will help you meet your goals without overcomplicating things.
