HOW A MID-MARKET RETAILER BOOSTED THEIR REVENUE BY 55%?

Ramala, a thriving retailer from the Czech Republic, is a partner with 5,600 SKUs in seven brick-and-mortar stores across the country, offering an impressive collection of 25 distinct bike and e-bike brands across their expansive inventory. Only one problem: They forgot about their e-shop.

No change in traffic structure, big change in revenue

Before Outfindo, Ramala’s revenue came mainly from two types of customers: decisive shoppers, who went straight for the products they knew they wanted, and lucky browsers, who somehow managed to find something despite a lack of clear guidance. What’s more, thanks to ineffective filters, a significant segment of potential customers was leaving the e-shop without making a purchase.

Enter the Outfindo Product Guide! Outfindo helped convert this previously untapped customer segment by offering effective and user-friendly guidance, leading to an impressive 55% increase in Ramala’s revenue.

From awareness to understanding

Ramala generally had one of two types of customers. On the one hand were decisive shoppers who had a specific product in mind. On the other hand were browsers, perusing the e-shop without a clear purchase intention. The latter, a significant group in dire need of more shopping assistance, was not being effectively served—until the arrival of the Product Guide, that is!

With Outfindo, Ramala could finally offer some much-needed guidance and support to these customers, helping them navigate their choices more confidently and efficiently.

Elevating guidance: from 5% to 36%

Some of Ramala’s customers know precisely what they want, but many rely on category navigation, seeking out specific types of bikes. Before Outfindo stepped in, just 5% of shoppers used filters for decision-making. Upon implementation, an immediate shift was felt.

The Product Guide didn’t just assist; it converted casual browsers into committed buyers, boosting the percentage of guided customers from 5% to 36%. This significant shift occurred from quite literally the first day of the Product Guide’s implementation, marking a swift and significant transformation in customer behavior.

TL;DR: Give your customers a clearer, easier way to buy your products with the Outfindo Product Guide—the results will speak for themselves.

The challenge:

Ramala faced a significant challenge: their e-shop wasn’t converting the steady stream of visitors into buyers as their physical stores did. The task was to make choosing the right bicycle online as easy as in person, particularly for new cyclists overwhelmed by choices. Our mission was to harness their current traffic for bigger profits by implementing a guided selling approach that mirrors the trusted service customers receive in Ramala’s stores.

The results?

Our collaboration with Ramala led to a definitive success: their e-shop saw a remarkable transformation, with more visitors making purchases, mirroring the efficiency of their in-person service. By embracing a guided selling approach, we capitalized on existing traffic, significantly increasing revenue. The ease of selecting the right bicycle online now reflects the trusted assistance customers have always valued at Ramala’s physical stores.