Outdated instructional articles
Sure, you could write articles about your products for your customers. But why would you? They’re repetitive, everyone does it, and the UX is painfully outdated. Plus, your visitors aren’t looking at your products; they’re reading! They’ll then have to remember what they read, go back to your products, decipher complicated filters, and try not to rage quit the whole process.
We’ve all met chatbots in our online shopping odysseys. They’re not bad! They’re engaging, they grab your attention, and really good ones can feel conversational and personal. Unfortunately, they’re totally removed from your product catalog, and customers are burdened with typing out their specific needs. What’s more, they don’t serve customers who need time to think over their choices.