How to Launch the Product Guide on Your E-Shop

So you’re thinking about upgrading your online shop. That’s great—keep reading! And if you aren’t thinking about it, perhaps you should start—and also keep reading. As reported by Statista, the e-commerce market is expected to have 2.5 billion users by the year 2028. What’s more, 99% of shoppers start their journey online, and as Insider Intelligence has discovered that over 33% of shoppers are making purchases online. That’s a lot of potential customers!

But deciding to upgrade is one thing; knowing what to do is another thing entirely. Common quick fixes are things like a visual refresh or improved user experience—these things might help, sure, but they’re surface-level solutions. We’re looking to change the game entirely.

And that’s exactly what Outfindo’s Product Guides do. It’s the industry secret that makes upgrading your e-shop simple, fast, painless, and productive. Here’s how!

Step 1: A Single Line of Code

From a technical standpoint, the installation process is super straightforward and very easy. It really is just one line of code. The Product Guide is embedded directly into your website using an iframe (ideally on product listing pages for maximum effectiveness).

Embed the script in your website’s header, place a tag where you want the Product Guide to appear, and voilà—you’re ready to rock and roll. This is a non-disruptive yet highly efficient method for enhancing your e-shop.

Step 2: Customize Like the Wind

Here’s where it gets fun: You can customize the Product Guide’s design to seamlessly match your website’s theme. From colors to fonts to the whole layout, the look and feel of your Guide is up to you! What’s more, we’ll take care of all those modifications for you!

Step 3: Location, Location, Location

Deciding where to place the Product Guide is a crucial choice. But if it were up to us, we’d put it above your product listings. Why? To grab visitors’ attention the second they start shopping.

Product Guides primarily serve customers who need help with their selection. It makes sense to give them some advice before they even start browsing through your selection or use your filters.

Step 4: Let’s Get Analytical

Now that you’re up and running, how do you know if the Product Guide’s working? Well, thanks to the way iframes work, analytics from Outfindo will be strictly hidden from third-party analytics tools. It’s a bit like having a giant firewall between the Product Guide and your website, and it works both ways. So don’t worry about those sneaky tracking tools—that’s not our style.

That’s why you can leave the analytics to us! It’s our job to keep tabs on what’s happening with your Product Guide and give you a full report on its usage.

You’ll get headcounts in each of the following categories:

• Guide enthusiasts to know how many users are actually using it
• Question skippers and Guide completionists to know how many have reached the grand finale
• Happy campers who click through to the recommended products (and which products those are)

When it comes to whether a customer has sealed the deal with a recommended product, we’ve got a trick up our sleeve: ?outfindo_source=guide_results. This special parameter gets added to Product Guide links that lead to the product detail pages. You’ll be able to track it in your analytics tool and keep an eagle eye on the actions of users who went with the Guide’s recommendation. (We can also help you out and make sense of it all—just say the word!)

Step 5: Celebrate!

And that’s all! With Outfindo’s Product Guides, upgrading your e-shop isn’t anywhere near as daunting as you thought. Say no to the complex and overwhelming, and embrace the easy Outfindo experience. Enjoy!