Allegria Case Study
Discover how Allegria used Outfindo AI-powered Product Guide to increase customer engagement and turn overlooked experiences into high-performing products
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Buying an experience is already hard. Buying one as a gift? Even harder.
With over 2,000 activities, trips, and adventures on offer, Allegria had something for everyone.
When shoppers are unfamiliar with an activity themselves, it's nearly impossible to tell who it's best suited for. Is a piloting lesson ideal for a thrill-seeker or a thoughtful dreamer? Would your friend enjoy floating in a sensory deprivation tank, or would it feel like torture?
In the end, customers often play it safe – ignoring the recipient's true personality and going with something they've heard of before. That means many unique and perfectly fitting experiences go unnoticed, not because they're irrelevant but because they're hard to find.
Allegria needed a way to match the right gifts with the right people, even when the buyer had no personal experience with the product.
use the Guide
a recommended experience
the Guide influenced half or all of the total sales of the product
Predefined customer centric questions in human-like conversation for your customers—exactly as they can experience in a brick-and-mortar store! 3x better than filters, 10x more engagement than chatbots. Is it suitable with your product? Yes—we’re product agnostic, so what do you waiting for?
Allegria implemented Outfindo's guided selling solution. Product Guide is a smart, intuitive assistant that walks users through the experience selection process step by step.
Instead of relying on filters or guesswork, customers are guided through a short series of simple, relatable questions — covering personality traits, preferred difficulty level, activity type, ideal vibe, price range, and even how many people the gift is for.
From these answers, the Guide builds a clear profile of the ideal recipient and, based on that, recommends handpicked experiences that genuinely match.
One of the most remarkable outcomes of implementing Outfindo's guided selling solution? It became the only sales driver for half of the products sold through it.
In 50% of guide-driven sales, the Product Guide accounted for half or even all of a product's total sales.
This outcome reveals a blind spot in traditional e-commerce. Without guidance, customers tend to choose only what they already know — or what's been heavily promoted. That means many amazing, unique experiences remain overlooked, not because they're irrelevant, but because they're hard to find.
Thanks to a few simple questions, customers are now guided to a carefully curated shortlist of experiences that truly match the recipient's personality and preferences. No more guessing. No more information overload. Just clarity and confidence.
As a result, hidden gems — experiences that used to be buried in the catalog — suddenly became bestsellers. Not by chance, but by fit.
