Exisport Case Study
With hundreds of models and features to choose from, running shoes can overwhelm even seasoned athletes. Exisport made the choice easier and more effective with Outfindo's guided selling solution
Running shoes are one of the most crowded and confusing product categories in e-commerce. Models vary by terrain, distance, pace, and running style. Add in personal factors like injury history, pronation, or foot shape, and the choice becomes even more complex. On top of that, every brand has its own terminology and tech specs, making it hard to compare options. It's nearly impossible for most shoppers to tell which pair is right, especially online. Without expert help, they default to familiar brands or eye-catching designs rather than what truly fits their needs. EXIsport needed a way to cut through this complexity and help customers confidently choose the right shoes — without becoming gear experts.
Shoppers may all be looking for "running shoes," but their needs are highly individual. Some need arch support for injury prevention. Others want cushioning for recovery runs, or traction for rugged trails. Lightweight models appeal to speed-focused runners, while tech-savvy buyers prioritize energy return and advanced materials. What they all need is confidence — that they're buying the right product for their body and purpose. The Outfindo's guided selling solution delivers that confidence by asking just a few intuitive questions and matching them with shoes based on their experience level, terrain, goals, and comfort preferences.
EXIsport implemented Outfindo's guided selling solution to offer a smarter, more human way to shop for running shoes. Instead of asking shoppers to decode technical specs or industry jargon, the Product Guide starts where they are — with their needs, goals, and everyday experience. Just like a doctor doesn't expect you to name your condition but asks about your symptoms, the guide doesn't ask if you overpronate or supinate. Instead, it asks what you do know — how your old shoes wear out, what terrain you run on, how experienced you are, and what kind of feel you prefer. With a few simple, intuitive questions, the guide quickly builds a profile of what matters most for that shopper. In seconds, it narrows down the catalog to a shortlist of products that actually fit. No guesswork. No overwhelm. Just a clear path to the right pair of shoes. That's what customer-centric shopping looks like and why it works.
Since launching the Product Guide for running shoes, EXIsport customers who used it converted at more than twice the rate of those who didn't. This wasn't the result of flashy campaigns or aggressive pricing. It was the result of clarity, control, and customer confidence at every step of the shopping journey. Instead of relying on a black-box recommender, shoppers were guided through a transparent process that helped them understand their own needs and why a specific shoe was the right fit. The sense of control changes everything. When customers know what to choose — and more importantly, why to choose it — they buy with confidence. No second-guessing. No endless comparing. Just a well-informed decision that feels right. Because when guidance empowers the customer, conversion becomes a natural outcome.
