How Our Product Guide Impacts Page Speed and SEO: Addressing Common Concerns

Part 1: What Are Your Concerns?

In today’s world of e-commerce, speed is king. Just think about how frustrated you get when a website takes a little too long to load. In fact, when a page takes 3 seconds to load instead of 1 second, the bounce rate (i.e., the proportion of a site’s visitors who leave without interacting with anything) increases by 32%, according to Google.

These factors are also key on the business owner’s side, as speed plays a major role in determining your website’s search engine result page (SERP) rankings. We all know that website performance and search engine optimization (SEO) are key factors that can make or break an online business. Here are just a few of our partners’ concerns:

  1. Will adding third-party elements, such as the Outfindo Product Guide, slow our website down?
  2. Can Google’s SEO robots see and index all the new content the Product Guide delivers on our pages?
  3. Could integrating the Product Guide negatively affect our page load speeds and our search rankings?

These concerns are completely understandable. But we at Outfindo have developed sour solutions in ways that address these issues directly, and we ensure that our Product Guide will only add to your e-shop’s success—without compromising on performance and visibility.

Part 2: Can We Ensure Performance?

How exactly have we designed our Product Guide to integrate seamlessly into your website?

  1. Optimized Integration: We use a lightweight iFrame that doesn’t need any server-side work at all. Just add our JavaScript asset to your page header—it loads in just 50 ms and sets up a temporary placeholder. This way, the Product Guide loads in 1 second, often in a separate thread.
  2. Customizations: We know our clients have unique integration needs. Got specific page speed requirements? No problem. Our server-side solutions ensure there’s no impact on SEO and Core Web Vitals (CWV) by determining whether our Product Guide should load on a specific page before the user sees it, adding an extra layer of performance optimization.
  3. Focus on CWV: We strive to keep metrics that impact SEO and user experience (UX) intact. That’s why our Product Guide doesn’t affect Largest Contentful Paint (LCP) or Interaction to Next Paint (INP). There might be a slight impact on Cumulative Layout Shift (CLS) due to the placeholder, but we’re working on optimizing this as we type. So while the overall performance score might be slightly impacted by the iFrame, you shouldn’t worry—Google doesn’t use these synthetic metrics for indexing.

As you can see, we’re all about performance. And our commitment to your e-shop’s success goes far beyond the initial integration. We invest heavily in ongoing optimization and research, consult with subject-matter experts, and explore new and innovative ways to improve our technology. This ensures our solutions are at the forefront of performance and SEO standards. You can trust that your website’s performance and search engine visibility are in good hands.

Part 3: Can We Get Technical?

Of course we can! Let’s deep dive into how our Product Guide really works!

The Main: Core Concept

  1. JavaScript Asset: This script loads incredibly fast—in about 50 ms—and creates a placeholder right away. The Product Guide, contained in an iFrame, takes approximately 1 second to load and runs in a separate browser thread (if possible).
  2. Minimal Impact: As we mentioned above, the iFrame may slightly affect the CWV performance score, but it’s not a huge deal, and key metrics like LCP, INP, and CLS are more or less unaffected.

The Side Dish: Custom Integration Options

  1. Server-Side Integration: This helps us eliminate any negative impact on SEO and CWV. Server-side solutions determine whether the Product Guide should load on a page before the user sees it.
  2. Flexibility: In addition to iFrames, we also offer server-side SDK/API and front-end SDK/app options, so you can render the Product Guide natively on your page.

The Dessert: Load Time Analysis

  1. Embedded Content Fetching: Our scripts are optimized for lighting-quick load times, with key components loading in mere milliseconds.
  2. iFrame Content Fetching: The size of the content within the iFrame is roughly 453 kB, but we’ve optimized the 1-second load time so that it won’t negatively impact UX or SEO.

If you want to see how easy integrating our solution into your website is, take a quick look at our step-by-step installation guide here.

The Outfindo Difference: Enhance Your UX Without Sacrificing Performance

Long story short: You have nothing to fear. We completely get how important website performance is, and we see how adding a third-party element can be a concern. Page speed, SEO, search engine rankings—these are all crucial to your success. That’s why our Product Guide is designed to enhance your site without any compromises.

Whether you go with an iFrame integration or a custom server-side solution, we’ll make sure your e-shop is fast, search engine friendly, and user friendly. And that’s not all! We’re constantly optimizing, innovating, researching, and consulting with experts to stay ahead of industry standards.

No matter your situation, we offer bespoke, flexible integration options that are specifically tailored to your needs, enhancing your e-commerce platform seamlessly and without concessions. Your website’s performance and visibility are our top priorities—so get in touch with your specific integration needs, and let’s enhance your online experience together!

Get fresh guided selling news in your inbox